Want to write the perfect email for your list? There is no such thing of course, and the ideal message is going to vary from person to person and brand to brand. That said though, there are certainly some ‘best practices’ to keep in mind when you are coming up with your emails and that... Read More »
One of the biggest challenges for email marketers over the years has always been beating the spam filter. The job of the spam filter on most email providers is to prevent unwanted messages from getting in, especially those that might contain viruses, phishing scams or other harmful types of content. Today this has become even... Read More »
Every marketing guru and their cousin spouts it over and over… the money is in the list, the money is in the list. And if you’ve read my ramblings over the last 19 years online, you know that I agree. So why do so few people build their own email lists? It comes down to... Read More »
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